KPRS Construction Services Inc., a well established full service general contractor based out of Southern California. I lead the creative overhaul of their communication efforts and brand identity. After being around for almost 10 years KPRS was ready to rejuvenate its brand and digital presence and establish a more cohesive brand image across mediums. Using various strategies we were able to create a new brand identity throughout the company’s marketing materials, advertising and online copy. Focusing on key components that are integral in the company’s foundation, we designed a timeless visual identity and logotype representative of KPRS Construction.