Lead the creative for an interactive campaign site that allowed users to learn and experience Norway personally. We created a site where you can sign in with Facebook and answer a few simple questions about your personality as well as pick four friends to bring along on the imaginary trip. The site then automatically creates a travel journal based on your personality complete with images of various destinations, ski resorts, restaurants and bars. You and your friends will be tagged in photos doing fancy snowboard tricks or relaxing at the spa. Post it to your timeline and brag about the fantastic adventure in Norway.
Oh, and the friends you picked will be surprised when they find out on their timeline that they had an action packed Norway trip with you!